We’re going canoeing at, er, Tesco

January 26th, 2012, Comments Off

Supermarket giant Tesco, already a sponsor of British canoeing through a two-year  deal announced in 2010, is believed to be close to securing the post-Olympic Games naming rights for the Lee Valley whitewater centre. The centre, which will be the venue for canoe slalom at London 2012, is near Tesco’s company headquarters in Cheshunt. According [...]